New: chat buttons, personal links and quote requests are live

Understand your results in Analytics

Analytics: visitors, conversations, leads, meetings and chat rate over 7 to 90 days, the visitor funnel, the pages and sources that book meetings, and filters by page, source or device.

Analytics is one report you read from the top down: your totals, the visitor funnel, and which pages and sources book meetings.

The Analytics screen with five totals, the Traffic, leads and meetings chart and the Visitor funnel. Filter is marked 1 and the date range is marked 2.

  1. Pick the date range

    Open the date menu at the top right and choose Last 7 days, Last 14 days, Last 30 days or Last 90 days. Analytics opens on 30 days.

    The date menu open with Last 7, 14, 30 and 90 days. Last 90 days is highlighted.

  2. Read the totals and the daily chart

    The top row shows Visitors, Conversations, Leads, Meetings booked and Chat rate, each against the previous period of the same length. Chat rate is visitors who had a conversation; its change is in percentage points (pt).

    Below, Traffic, leads & meetings shows one bar per day, split into Other visitors, Leads without a booking and Meetings booked. Today's bar is striped because it can still change. Hover over or tap a bar to see that day.

    Five totals: Visitors 1,693, Conversations 302, Leads 181, Meetings booked 90 and Chat rate 18%, above a stacked daily bar chart with its legend.

  3. Follow the visitor funnel

    Visitor funnel counts visitors at each step: Visitors, Saw the opening, Opened the chat, Had a conversation, Became a lead and Booked a meeting. Each step shows its share of all visitors.

    The Visitor funnel: 1,693 visitors, 1,693 saw the opening, 302 opened the chat, 302 had a conversation, 181 became a lead and 90 booked a meeting, with each step's share of visitors.

  4. Filter by page, source or device

    Select Filter, then Page, Source or Device, and pick one. The whole report narrows to it.

    The Filter menu open with Page, Source and Device. Page is highlighted.

    Each filter you add shows under the header. Select its × to remove it, or Clear all. Your date range and filters are in the page link, so you can share the exact view.

    Showing only, with a Page filter for /sales-demo/evolve/services highlighted, and Clear all.

  5. Find the pages and sources that book meetings

    Pages that book meetings ranks your pages by meetings, with visitors and chat rate. Where visitors come from lists sources such as Google, ChatGPT and LinkedIn, with the chats and meetings each brought. Select a row to filter the report to it; select it again to show everything.

    Pages that book meetings with three pages. The top row, /sales-demo/evolve/services with 564 visitors, 20% chat rate and 37 meetings, is highlighted.

    At the bottom of the sources, Desktop (1) and Mobile (2) filter by device, next to the share of new and returning visitors.

    Where visitors come from: ChatGPT, Direct, LinkedIn, Bing and Google with visitors, chats and meetings. Desktop 75% is marked 1 and Mobile 25% is marked 2.

  6. See what visitors ask and how conversations went

    What visitors ask about lists the most common topics; select one to read those conversations. When Darwin has read visitors' buying stage, Buying stage shows how far along they were. The last line counts the flagged conversations in this period; View all flagged opens them in Conversations.

    What visitors ask about: Results and fit 73, Pricing 57, Growth strategy 52 and more, then 33 conversations flagged in this period, with View all flagged highlighted.

    Conversation quality shows how often your agent Understood the visitor, the Avg. qualification out of 10, and how many conversations were graded. Worth reading picks a few to open.

    Conversation quality: 100% understood the visitor, 5.8 out of 10 average qualification, 302 conversations graded, and four Worth reading conversations with Lead and Meeting badges.

Good to know

  • Days are in UTC. A visitor who comes back on another day appears in both days' bars but is counted once in the totals.
  • A rate based on fewer than 30 visitors, or fewer than 30 graded conversations, is greyed out because one visitor moves it a lot.
  • View all flagged opens every flagged conversation, not only the ones in this period.
  • Grades come from AI. Use them to find conversations worth reading, then read the transcript before acting.

Help topics

    ↑↓ to move to openesc to close