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Connect ActiveCampaign

Send Darwin chat leads to ActiveCampaign through Zapier: Darwin's New Lead trigger and ActiveCampaign's Create or Update Contact action, tagged Darwin chat.

  • In Darwin: Integrations → CRM & automation → ZapierOpen in Darwin
  • Updated

Create or update an ActiveCampaign contact for every lead from Darwin's chat, tagged as a chat lead. This runs through Zapier: Darwin's Zapier app starts the Zap and ActiveCampaign's Zapier app does the work.

A Zap named Darwin to ActiveCampaign: step 1, the Darwin trigger New Lead; then the ActiveCampaign action Create or Update Contact; marked Published.

You need: A Zapier account (the free plan works for this two-step Zap) and a paid ActiveCampaign plan. You connect ActiveCampaign with the API URL and key from Settings → Developer in ActiveCampaign.

  1. Add Darwin to Zapier

    In Darwin, open Integrations and select Connect on the Zapier card. Select Add Darwin to Zapier (1) while signed in to Zapier and accept the invite. Darwin is in private beta on Zapier, so the invite adds it to your account.

    The Zapier steps in Darwin with Add Darwin to Zapier marked 1, Create key marked 2 and Open Zapier marked 3.

  2. Create a key for Zapier

    Select Create key (2). In Integrations → API, name the key Zapier, select Choose and tick the scopes Darwin lists, then select Create key and copy it. Darwin shows it only once.

    The Create an API key dialog named Zapier, with Choose marked 1, the Zapier scopes ticked, and Create key marked 2.

  3. Start the Zap with Darwin's New Lead trigger

    In Zapier, create a Zap. Choose Darwin as the app and New Lead as the trigger event. Connect your Darwin account by pasting the key, then select Test trigger to load a sample with the visitor's name and email when they leave them.

    The Zap trigger: app Darwin, trigger event New Lead highlighted, account Darwin, your workspace, and Test trigger with a sample loaded.

  4. Add ActiveCampaign's Create or Update Contact action

    Add an action step. Choose ActiveCampaign as the app and Create or Update Contact as the action event, then connect your ActiveCampaign account.

    The Zap action: app ActiveCampaign and action event Create or Update Contact highlighted, with your ActiveCampaign account.

  5. Map the fields

    Map Email, First Name, Last Name and Phone, and type Darwin chat in Tags.

    The Create or Update Contact fields in ActiveCampaign, each with the Darwin field or typed value that fills it.

  6. Test and publish

    Select Test step and check the result in ActiveCampaign. Then select Publish. Back in Darwin, Build a Zap lists the Zap with its event; Open Zapier manages it.

Good to know

  • Start an automation from the Darwin chat tag inside ActiveCampaign, so the Zap stays at two steps.
  • Get consent before adding anyone to marketing email.
  • Zaps act on new events from the moment you publish. Earlier leads are in Conversations, which you can export as a CSV.
  • Chats in Agent Studio's preview never start a Zap. Test with a real chat on your website, or with the sample from Test trigger.

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