Qualified Pricing in 2026: What Piper Costs and What Drives the Quote

Qualified pricing is quote-only: Qualified does not publish its prices. Piper the AI SDR Agent is sold on three plans, Premier, Enterprise and Ultimate, and every one of them ends in a demo request rather than a number; there is no free plan or trial. The closest thing to a public figure comes from Vendr, a company that tracks software purchases. Vendr reports that the median buyer pays $70,000 a year for Qualified, across 192 purchases ranging from $36,150 to $124,473. Treat that as a rough guide to the size of the contract, not as a quote.SourcesQualified ↗Vendr ↗

Asking Qualified directly does not get you further before the sales call. On 2 October 2026 we asked Piper, on Qualified's own website, for a starting price or a typical range, and it said it could not share either because Qualified pricing is customized. The company behind it has also changed hands. Salesforce completed its acquisition of Qualified, the maker of Piper, on 1 April 2026. As of 5 October 2026, Qualified still sells Piper through its own pricing page and demo process.SourcesQualified ↗Salesforce ↗

Qualified is built for enterprise teams on Salesforce that want an AI SDR across chat, email and account signals. If your job is narrower, turning website visitors into booked sales meetings, Darwin is the best fit: the chat itself books the call, it improves its own opening lines on live traffic, and its per-meeting price is public before any sales call.

A disclosure: we make Darwin, website chat that books meetings, and some teams weigh it against Qualified, so we are not neutral. Our chat does less than Qualified, so it gets a row in the price tables and one section near the end, for buyers whose main job is booking meetings from website chat. Everything said about Qualified comes from Qualified's own pages, its chat and Vendr's purchase data, each with the date we checked it.

• Published price: none; every plan is quoted after a demo.
• Plans: Premier, Enterprise and Ultimate, with Piper included in each.
• Free plan or trial: none listed.
• What buyers report paying: a median of $70,000/yr, according to Vendr's purchase data.SourcesVendr ↗
• What sets the price: monthly web sessions, active email contacts, agent profiles and the features that start at Enterprise.
• What you need alongside it: Salesforce CRM, which Piper told us Qualified requires.
• Owner: Salesforce, which completed its purchase of Qualified on 1 April 2026.

The sections below take each line in turn, then compare Qualified with tools that publish a price.SourcesQualified +1 ↗Salesforce ↗

Qualified's pricing page describes each plan by what it adds and how much traffic it covers. The agent is the same on every plan; what grows is the volume it can handle and the controls around it.

Piper itself is not an add-on. Qualified folded the agent into every plan, so the plan you are quoted for is the price of Piper as well.SourcesSequence ↗

Every Qualified plan includes AI SDR Agent Studio, account segmentation with waterfall enrichment, Salesforce and 20+ other integrations, Qualified and Salesforce reporting, and conversation, email and meeting routing. So the routing, reporting and Salesforce connection that most buyers care about are not reserved for the top plan.SourcesQualified ↗

Two details on the page are worth raising with your rep. Nothing says what happens when you go past a plan's web sessions or email contacts, and the Ultimate card promises multiple agent profiles while listing one agent profile in its allowance. Both affect what you pay, so get them in writing.

Many buyers still think of Qualified as a website chat bot. The Qualified chat bot is now one part of Piper, an AI SDR that also follows up inbound email leads, and Piper sits on a platform built around Salesforce. Knowing which parts you will use is the best way to judge a quote.SourcesQualified ↗

• Website conversations and booking. Piper schedules sales meetings on the right rep's calendar. Qualified's Piper uses Salesforce to identify the right rep for a visitor and show that rep's live calendar.SourcesQualified +1 ↗
• Forms and buttons. Qualified says Piper turns website forms and buttons into booked meetings, as well as booking during live chat.SourcesQualified ↗
• Email. Every plan covers email conversations as well as website chat, and the email side is sized by the active email contacts each plan allows a month.
• Knowledge. Qualified's Piper learns from messaging, product details, knowledge bases and FAQs that you upload.SourcesQualified +1 ↗
• Account signals. Qualified's Signals identifies the accounts browsing your website and scores their buying intent with website, third-party and Salesforce data. Ask whether the plan you are quoted for includes it.SourcesQualified ↗

If your team would use all of that, the price buys a lot of work an SDR would otherwise do. If what you want is the chat, the answers and the booked meeting, you would be paying for an email agent, account signals and Salesforce routing you may never switch on.SourcesQualified +1 ↗

Qualified has been open about how it sets the price. In a July 2025 case study, Qualified explained that it folded Piper into every plan instead of selling it as an add-on, rejected per-conversation and per-meeting pricing, and designed its Premier plan with the cost of a human SDR in mind. The same case study says Qualified judged usage-based bills too unpredictable for customers, and meeting-based prices impractical because pipeline varies so much from one business to the next.SourcesSequence ↗

That tells you how the quote will be framed. Qualified wants you to compare Piper with hiring a sales development rep, not with other chat software, and it moves you up a plan as your traffic, email volume or number of agents grows. It also means you will not find a meter for conversations or meetings in the contract, which makes the bill predictable but leaves the capacity limits as the thing to negotiate.

Vendr's median, quoted at the top of this page, is built from purchases it has seen rather than from list prices. Vendr also reports that buyers in its data saved money against the first quote on average, and that annual commitments and competing evaluations tend to move the price.SourcesVendr ↗

Read it with two caveats. Vendr describes Qualified's tiers as seat-based Growth, Premier and Enterprise plans, which no longer matches the pricing page, so its sample probably includes contracts signed before the current plans. And a median hides a wide range: Vendr's low end is less than a third of its high end. Your quote will depend on your traffic, your plan and how hard you negotiate.

Qualified chose not to price per meeting, but whoever signs the contract will still ask what each meeting costs. The sum is simple: divide the annual contract by the meetings Piper books in a year. Using Vendr's median as the contract, and meeting counts as examples rather than predictions:

• 10 meetings a month: about $583 a meeting.
• 25 meetings a month: about $233 a meeting.
• 50 meetings a month: about $117 a meeting.
• 100 meetings a month: about $58 a meeting.

Vendr's range moves those numbers a long way. At 25 meetings a month, a contract at the low end of Vendr's data works out at about $121 a meeting, and one at the high end at about $415.SourcesVendr ↗

This is the most useful figure to carry into the sales call, for two reasons. Meetings are what you can count in a pilot, so ask for one and count them. And it lets you compare Qualified, on the same terms, with tools that publish their prices, including tools that charge per booked meeting, while remembering that Qualified's contract also pays for email, account signals and Salesforce routing.

These are the levers we would expect to move the number, based on how Qualified describes its plans and what Vendr reports.

• Website traffic and email volume. Qualified's Premier plan includes one SDR agent profile, 250,000 monthly web sessions and 2,500 monthly active email contacts. Qualified's Ultimate plan includes 5 million monthly web sessions and 24,000 monthly active email contacts. Bring your real monthly sessions and inbound email leads to the first call.SourcesQualified ↗
• Agents. One agent profile is standard; several profiles, for different products, regions or segments, push you toward Ultimate.
• Enterprise features. Agent handoff, MCP and API access and a Salesforce sandbox start at Enterprise. If your IT team needs any of them, you are not buying Premier.
• Term and timing. Vendr says annual commitments, competing evaluations and multi-year terms tend to win better prices.SourcesVendr ↗
• Languages. Premier already lists multi-language support, and the higher plans include everything in Premier, so languages should not move you up a plan. Ask how many are included and whether each needs its own content.SourcesQualified ↗

• Salesforce. Qualified is built on Salesforce, and when we asked Piper about booking meetings, it told us Qualified requires Salesforce CRM; HubSpot alone would not do. If you do not already pay for Salesforce, that is a second, larger purchase.SourcesQualified ↗
• People. Piper answers from the messaging, product details and FAQs your team uploads, and Qualified's own playbook has you test workflows and launch on limited segments first. Someone has to own that content and the routing rules after launch.SourcesQualified ↗
• Setup time. Piper told us a team moving from Drift could expect about a week to reach the same setup. A first-time program with new routing and segments will take longer.SourcesQualified ↗
• Data you add. Every plan includes waterfall enrichment for segmentation, but intent tools in Qualified's integration list, such as 6sense or Demandbase, are separate subscriptions.SourcesQualified ↗

Add these to the quote before you compare it with a published price. A team without Salesforce, without someone to own Piper or without an intent-data budget is not looking at the same total as a team that already has all three, even when the quote is identical.

Because Qualified's number arrives late, line up the published ones first. The table shows the starting price, trial and pricing model of the tools Qualified buyers most often compare, then a first year worked out from those prices.

Each of them suits a different Qualified buyer. Warmly fits a team that also wants to know which companies are on the site, and Breakout one that wants published monthly tiers and a trial to start. Docket suits a team that wants the vendor to build the agent, HubSpot a team that already runs HubSpot, and Intercom a team where support and sales share one inbox. Darwin, ours, fits a team whose main job is booking meetings from website chat. The table's last column shows which of them document a chat that improves on its own.

Starting prices are hard to compare when one is monthly, one is annual and one is per seat, so here is a first year for each, from list prices. Where a tool charges per seat we assumed five seats, and for Intercom's Fin for Sales, 100 qualified leads a month. Darwin charges by booked meeting or qualified request, so we used its Growth plan paid annually, which includes 10 credits a month. Taxes, discounts and add-ons are left out.

These are not like-for-like products. Warmly's price includes identifying the companies on your site, Docket's includes a team that builds the agent for you, and HubSpot's assumes you already run HubSpot. They do show how much room there is between a published starting point and a typical Qualified contract, which is useful to know before you negotiate. Check ownership too if leaving Salesforce is part of the reason you are looking: Fin, the company behind Intercom, has been part of Salesforce since September 2026, and Warmly has belonged to HubSpot since July. Our Qualified alternatives guide compares the tools themselves.SourcesSalesforce +1 ↗Warmly ↗

One more option, and it is ours. Darwin publishes its prices and books meetings inside the website chat, but it does not identify accounts, work leads by email or route inside Salesforce the way Piper does, so it only competes with Qualified when booking meetings from website chat is the main job. Darwin vs Qualified sets the two side by side, and the section near the end prices it.

Qualified pricing rewards preparation, because the number only arrives after a demo. These steps take you from the first visit to a quote you can set against the alternatives.

1. Pull your numbers before the demo. Monthly web sessions from your analytics, inbound email leads a month, the products or regions that would need their own agent, and how many meetings your website books today.
2. Check your Salesforce setup. Piper told us Qualified requires Salesforce CRM and that HubSpot alone would not do, so a team without Salesforce should price the CRM first.SourcesQualified ↗
3. Pick the plan from capacity, not features. Match your sessions and email contacts against Premier, Enterprise and Ultimate, then check whether you need anything that starts at Enterprise, such as agent handoff, API access or a Salesforce sandbox.
4. Ask for line items. One annual figure hides implementation, extra agent profiles and what happens above the plan's limits. Ask for each in writing.
5. Ask for a pilot. Qualified's own playbook has you launch on limited segments first, which is a natural way to start a contract too.SourcesQualified ↗
6. Turn the quote into a cost per meeting. Divide the annual price by the meetings you expect Piper to book, using today's website meetings as the floor.
7. Hold it against a published price. Run the same sum for one or two tools from the table above, then negotiate term, renewal cap and start date with those numbers in hand.

The questions below cover what to ask on the call itself.

A quote-only price is a negotiation from the first call. These questions get the parts that change the number on the table early.

1. Which plan fits our monthly web sessions and active email contacts, and what does it cost if we go over?
2. Is the price annual, what is the minimum term, and what discount comes with a longer one?
3. How much can the price rise at renewal, and is that cap in the contract?
4. What does implementation include, who does the work, and is it a separate fee?
5. What do we need in Salesforce, and how much admin time should we plan for?
6. How many agent profiles and languages are included, and what does another one cost?
7. Which integrations are included, and which need a separate data subscription?
8. Can we start on part of our traffic and agree the measure of success, such as meetings booked, before we commit?
9. Now that Qualified is part of Salesforce, who will the contract be with, and will anything change at renewal?

For the team it is built for, often yes. If you run Salesforce, sell to named accounts, have high-value deals and someone in RevOps to look after Piper, a contract priced like a hire can pay off if Piper books meetings your team would otherwise miss, and Qualified's depth in routing and account recognition is hard to match.

It is a harder case when you are not on Salesforce, when traffic is modest, or when nobody has time to own the program. In those situations the published prices above give you a real alternative to hold against the quote, and a short pilot of one of them will tell you more than any estimate.

Teams that mainly want the Qualified chat bot, meaning the website conversation and the meeting booked from it, have the hardest case of all: the contract also pays for an email agent, account signals and Salesforce routing they may not use. For that narrower job, a chat built only to book meetings and priced per meeting fits better, as the next section explains.

Qualified is priced like a hire because it takes on much of an SDR's job: chat, email follow-up, account signals and routing inside Salesforce. Many teams that look up Qualified pricing want one piece of that, a website chat that answers buyers and books the meeting. For that job, Darwin is the best fit.

In Darwin's chat, a visitor gets answers drawn from your website, a few qualifying questions and then a choice of times, and the booking happens in the conversation, through Calendly, Google Calendar or RevenueHero. Darwin does not route leads itself; connected to RevenueHero, it books through a RevenueHero campaign, which applies your routing and distribution rules. Nobody writes the chat from scratch: a draft of its knowledge, brand styling and first openings comes from the pages of your site, you approve the draft, and going live means adding one script.SourcesDarwin +3 ↗

Darwin also improves without a RevOps project. It runs the scientific method on its own openings, on autopilot: a new opening line is the hypothesis, a share of the page's real visitors is the experiment, and the result decides. It keeps the version that gets more visitors to the booking step, and in its documentation's words, “the winner becomes what those pages show, and the next test starts from it.” Of the 31 website chat and AI SDR tools we have checked, Darwin is the only one whose documentation describes testing its own chat openings on live traffic, keeping whichever brings more visitors to the booking step, and starting the next test from that winner, with no one setting the tests up. Qualified's pages describe Piper adjusting its behavior to your team's feedback, and A/B tests your team builds, rather than testing its own openings.SourcesDarwin ↗Qualified ↗

Darwin publishes its prices, so there is no demo to sit through first. On the Free plan the plan fee is $0/mo and the first 5 free credits are included once; after that, it charges $30/credit. The cheapest paid plan, Growth, is $299/mo. Growth includes 10 credits a month; Agency includes 25, pooled across up to 200 client workspaces. Extra credits cost $25 each. Choosing more credits each month lowers the rate: on Growth, $20 at 35 credits, $16 at 60 and $12 at 110; on Agency, $10 at 275 and $8 at 525. At 25 meetings a month, Growth paid annually plus 15 extra credits a month comes to $7,490 a year, or about $25 a meeting. Against the roughly $233 a meeting that Vendr's median works out to at that volume, the gap is mostly scope: Qualified's contract also buys email follow-up, account signals and Salesforce routing.SourcesDarwin ↗

Choose Qualified, or another enterprise AI SDR, when your program depends on what Darwin does not do. Darwin does not identify the people or companies visiting your website; it talks with the visitors who open the chat. It does not work leads by email, and it does not route inside Salesforce on its own. If account identification, email follow-up and Salesforce-native routing are the point, Qualified's price buys them, and they are worth paying for.SourcesDarwin ↗

For a feature-by-feature view, see Darwin vs Qualified. Every plan is listed on our pricing page, and our docs explain the testing loop.SourcesDarwin ↗