Useful ideas. Clear about the evidence.
This blog is published by Darwin. We write about our product and the work of turning website conversations into meetings. We have a commercial interest in Darwin, and we make that relationship visible.
Who is writing?
Every article links to its author profile. An individual byline identifies a named person; a Darwin team byline identifies the company as the author. A profile shows the author’s role, the topics they cover, how they research and every article they have written. We do not invent credentials, customer quotes, or independent endorsements.
How do we research a product?
Articles show how they were researched: how many products they review, how many sources they cite and when their facts were last checked. Every product we review carries a dated note on how we reviewed it: which of its own pages we read, whether we asked its website chat, and whether we trialed it. When we did not trial a product, the note says so.
Darwin is our product. When it appears beside other tools, its facts come from the same kind of sourced, dated records, and we do not put it first by default.
What supports a claim?
Product facts link to supporting material and show when they were checked. Sources carry their own access dates. We distinguish a documented capability from an example, an opinion, or an expected outcome. An illustration is not a customer result.
Shared facts can appear in several guides and comparisons. Updating the central fact updates the places that reference it after the next website publication. A reader should not have to guess which number is current.
How is an article reviewed?
Every article goes through the same checks before it is published, however its first draft was written. We use AI tools to help research and draft; they do not replace these checks.
- Facts come from records, not memory.
- Every price, plan detail or capability we state about a product comes from a shared record with its source and the date it was checked. The CMS refuses to publish an article whose facts, claims or sources are missing, unpublished or retracted.
- Reviews have a due date.
- Each product review records how it was done and when it must be checked again. When a fact, claim or review comes due, every article that uses it goes back for review.
- Read as a buyer would.
- Before it ships, the article is read from top to bottom: does it answer the question in its title, is every sentence clear, and does it say plainly who each tool suits and who it doesn't, Darwin included.
- A named person is accountable.
- Ari Goldstein, Darwin's founder and CEO, is responsible for every article published under his name. Corrections go to him.
When was it updated?
The original publication date stays attached to an article. The update date reflects a meaningful editorial revision or a change to the sourced details displayed on the page. Rebuilding the website alone does not make an article new.
What do the results mean?
A feature is not a performance guarantee. We explain relevant limitations, including traffic needed to evaluate experiments and the setup required to track bookings. We do not present hypothetical outcomes as measured customer results.
Found something that needs correcting?
Write to ari@meetdarwin.ai or use the chat on our website to flag the article and the specific detail. Corrections update the article and its Updated date. For setup and product instructions, the Darwin documentation is also available.