New: chat buttons, personal links and quote requests are live
[Reviewed ยท 20 sources]

Drift vs Darwin: 2026 comparison

Drift made website chat a sales channel. Darwin picks up that idea and adds a chat that keeps testing its own openings. Here's how the two compare, including where Drift stands after the March 2026 sunset announcement.

More meetings. Less managing.

Self-improving

Opening experiments run for you. 1

AI-assisted setup

Your website becomes your starting point. 5

Start for free

Try Darwin with 5 free credits. 11

Who is each product for? Where each one fits, and where it falls short.

DarwinAI website chat focused on answering buying questions, booking meetings, and improving chat openings.

Best for

Turn website visits into sales meetings.

  • Drift customers who want a replacement with a published price.
  • Sales teams booking demos from website traffic.
  • Small teams who'd rather not build the setup themselves.

Less suited to

Enterprise account-based marketing programs.

  • Large ABM programs built around Salesforce routing rules.
DriftConversational marketing and sales chat from Clari + Salesloft, now in a gradual sunset.

Best for

Existing Salesforce-heavy sales teams already running Drift playbooks.

  • Current customers with mature playbooks and routing rules.
  • Revenue teams reporting pipeline influence inside Salesforce.
  • Marketing teams using Conversational Landing Pages.

Less suited to

New buyers, given the announced gradual sunset.

  • New buyers, given the announced gradual sunset.
  • Teams that want openings tested and improved without manual work.

The difference, at a glance. What each product documents, row by row, with a source for every answer.

Darwin and Drift compared: published capabilities, limits and prices. Source numbers link to the evidence under the table.
Side by sideDarwinDrift
Self-improvementHow each product improves the openings that start sales conversations.
Self-improves to book more meetingsYes

Creates tests. Promotes qualifying winners. Tests again. 1

With automation enabled, on eligible pages within your plan. Tests need enough traffic; a lift is not guaranteed.

Manual A/B tests

Manual A/B tests; an autonomous opening loop is not documented. 2

A/B testing needs the Advanced or Enterprise plan. The operator builds both flows, starts the test and picks the winner.

Writes new openings for each pageYes

Creates opening variants from page context. 1

For pages with automation enabled and sufficient traffic to run an experiment. Every plan includes unlimited optimized pages.

Manual setup

Playbook messages and A/B flows are written by the operator and targeted by URL. 3

Targeting conditions decide where a playbook fires; the copy itself is authored in the flow builder.

Tests and keeps better openingsYes

Tests opening variants and can promote a better performer. 1

Requires enough evidence; an experiment may have no winner.

Manual selection

Ending an A/B test shows the stats and asks the operator to choose the winning flow. 3

The selected flow becomes the playbook's flow; automatic promotion is not described.

Starts the next test automaticallyYes

The next opening experiment builds from the current winner. 1

Automation must be enabled and the page eligible. This does not guarantee improving results.

Not documented

An automatic cycle of generating, testing and replacing openings is not documented. 34

Restarting a test is a manual Edit and restart action. Bionic Chatbots improve answers through operator feedback, which is not an opening experiment.

OnboardingWhat the product prepares for you before you go live.
Learns from your websiteYes

Darwin discovers the relevant pages on your website and prepares its knowledge base from them. 5

Initial setup selects key pages for speed; more pages can be imported later.

Content Library

Bionic Chatbots use content the operator uploads to the Content Library. 67

Site Concierge Intelligent Search can search the website, but it is a paid add-on.

Drafts your sales settingsYes

Prepares business information and assistant settings from the website. 5

The user can review and refine the generated draft.

Not documented

Automatic drafting of business settings or a sales playbook from the website is not documented. 8

The operator writes the AI responses prompt and builds the playbook flow.

Matches chat to your brandColors & fonts

Extracts brand colors, fonts and assets for the chat design. 5

Brand detection is a draft: available fonts, contrast and source-site access affect the result.

Not documented

Automatic import of brand colors or fonts is not documented. 9

Colors, font and icon style are set manually in widget settings.

Writes your first chat openingYes

Drafts the first chat opening from the business context. 10

Drafted during assisted setup; approve it, edit it (120-character limit) or ask Darwin for a revision.

Manual setup

The welcome message and playbook message nodes are written by the operator. 39

An automatically drafted first opening is not described.

Review before going liveYes

The assistant draft can be reviewed and refined before installation. 10

Calendar connection, testing and website installation remain separate completion steps.

Yes

Test bot, Driftlink and AI Response Testing let the operator review before publishing. 38

Publishing takes a playbook out of draft; Bionic responses can be tested first.

PricingUSD, before tax. Darwin publishes its prices and bills per booked meeting or qualified request. Drift is sold by quote, and no price has been published.
Lowest monthly platform fee$0/mo

Free has no monthly subscription fee. 11

No card needed to start; credits are charged after the first five free ones. A credit is one booked meeting or qualified request.

Not documented

Drift publishes no prices; its plans are quoted. 121314

Salesloft no longer has a public pricing page (salesloft.com/pricing redirects to Talk to Sales), and the help center names tiers without prices.

Introductory offer5 free credits

The first five credits are free, once. 11

A credit is one booked meeting or one request that passes your fit rules. Not a monthly allowance; a card is needed once all five are used.

Not documented

No free plan or trial is listed; Salesloft no longer publishes a pricing page. 1214

salesloft.com/pricing now redirects to a Talk to Sales page, and Salesloft's chat page says it has transitioned from Drift to 1mind. Existing Drift clients are referred to 1mind.

Paid plans start at$299/mo

Growth is $299 per month on monthly billing. 11

Includes 10 credits a month. Annual billing is two months free ($2,990 a year); credits and extra-credit charges stay monthly.

Not documented

Drift publishes no prices; its plans are quoted. 121314

Salesloft no longer has a public pricing page (salesloft.com/pricing redirects to Talk to Sales), and the help center names tiers without prices.

Included on paid plans10โ€“25 credits/mo

Growth includes 10 credits a month; Agency includes 25, pooled across up to 200 client workspaces. 11

Unused included credits roll over for one month. Growth can also be bought with 35, 60 or 110 credits a month, and Agency with 50, 75, 125, 275 or 525.

Not documented

Included usage is not published; plan features are listed by tier without prices or allowances. 15

Premium, Advanced and Enterprise are described by feature, not by included conversations or meetings.

Your first five meetings or requests are free. After that each is $30, or Growth is $299 a month with 10 included.

Try Darwin for free

Facts checked Oct 5, 2026 to Oct 20, 2026. Plans and integrations can change. Not documented means the reviewed sources donโ€™t establish a capability; it doesnโ€™t prove the feature is missing. Sources and method

Why Darwin

Your chat works on getting better. Darwin keeps trying new openings on the pages you allow it to, and it keeps the ones that get visitors talking and booking. You don't run the tests. You just show up to the meetings.

Sources1

Most website chat is a support inbox in disguise. A visitor on your pricing page wants something different from one on your security page. Darwin knows the difference. It opens with what they came for and books the meeting.

What is Darwin

Meet the chat that keeps improving.

Eighty-five seconds on what Darwin does: learns your business from your site, books the meeting inside the chat, and keeps rewriting the opening until more people talk.

Drift vs Darwin questions, answered.

Is Drift being discontinued?

Clari + Salesloft announced a gradual sunset of Drift on March 5, 2026 and named 1mind as the successor for existing clients. Salesloft has since set the date: Drift retires on January 31, 2027, or when your contract ends if that comes first, so ask your account team about your own timeline.

181920
Can Drift book meetings from chat?

Yes. Once Drift knows the visitor's email, its Book a Meeting skill puts a rep's calendar right in the chat. Darwin does something similar: it offers a time and hands off to whatever scheduler you've connected. Either way, read the provider's fine print on what counts as a completed booking.

2716
Does Drift A/B test its chat openings?

Drift supports A/B tests on the Advanced and Enterprise plans, but your team writes both flows, starts the test and chooses the winner. Darwin writes, tests and promotes openings automatically on eligible pages, and moves on to the next test.

12
How do the prices compare?

Drift never published a price; plans were quoted per account. Darwin's Free plan has no monthly fee, includes five free credits, and then charges per booked meeting or qualified request. Paid plans include credits every month at a lower rate.

11121314

Moving on from Drift? Start here. Let Darwin learn your business and start booking meetings from your website. No quote needed; the first five credits are on us.

Sources, not guesswork. Every row links to the page behind it.

Published by Darwin, using the official documentation linked below. This is a comparison of documented capabilities, not a hands-on benchmark. โ€œNot documentedโ€ means the reviewed sources do not establish that capability; it does not prove absence. Drift's help articles remain online while Clari + Salesloft winds the product down, so check current availability and terms directly. Darwin bills for booked meetings; Drift never published a price. Setup means preparing a draft, not automatically installing it.

Published by
Darwin
Editorial review
Facts checked
Oct 5, 2026 to Oct 20, 2026

Source access and fact-check dates are recorded separately for each source below.

All 20 sourcesWhat each one supports, and when it was checked
  1. 1
    How Darwin improves your openings

    Darwin ยท Accessed

    Rechecked 2026-10-05.

    What this supports 5
    • Darwin ยท autonomous opening tests

      Explains automatic launch, automatic promotion and the next test starting from a winning opening.

      Fact checked ยท Review due
    • darwin ยท Page-specific opening variants

      Creates opening variants from page context.

      Fact checked ยท Review due
    • darwin ยท Automatic winner promotion

      Tests opening variants and can promote a better performer.

      Fact checked ยท Review due
    • darwin ยท Ongoing opening experimentation

      The next opening experiment builds from the current winner.

      Fact checked ยท Review due
    • Darwin ยท primary focus

      Documents the website opening optimization loop.

      Fact checked ยท Review due
  2. 2
    Drift โ€“ Chat Playbook Guide Part 2

    Salesloft ยท Accessed

    Rechecked 2026-10-05. Covers the flow builder, Book a Meeting skill, A/B testing (Advanced and Enterprise), bot settings and knowledge-base lookups. Last modified July 25, 2024.

    What this supports 2
    • drift ยท autonomous opening tests

      Describes Create A/B test, a 50/50 visitor split, Start A/B test and End A/B test with Choose winner.

      Fact checked ยท Review due
    • drift ยท meeting booking

      Book a Meeting skill drops a rep's default meeting and asks for an email if unknown.

      Fact checked ยท Review due
  3. 3
    Drift โ€“ Chat Playbook Guide Part 2

    Salesloft ยท Accessed

    Covers the flow builder, Book a Meeting skill, A/B testing (Advanced and Enterprise), bot settings and knowledge-base lookups. Last modified July 25, 2024.

    What this supports 5
    • drift ยท Page-specific opening variants

      Message nodes and A/B flows are authored by the team; targeting uses playbook conditions.

      Fact checked ยท Review due
    • drift ยท Message test winner selection

      End A/B test offers Choose winner, which opens performance stats for the operator to pick from.

      Fact checked ยท Review due
    • drift ยท Ongoing opening experimentation

      Edit and restart is an operator action after an A/B test ends.

      Fact checked ยท Review due
    • drift ยท Initial welcome message

      Message nodes greet visitors with operator-written text.

      Fact checked ยท Review due
    • drift ยท Review before launch

      Test bot and Driftlink testing precede publishing.

      Fact checked ยท Review due
  4. 4
    Drift โ€“ Bionic Chatbot Retraining Triggers

    Salesloft ยท Accessed

    Describes improvement through operator thumbs-up and thumbs-down feedback in the Message Inspector.

    What this supports 1
    • drift ยท Ongoing opening experimentation

      Retraining is triggered by thumbs-up and thumbs-down feedback in the Message Inspector.

      Fact checked ยท Review due
  5. 5
    Set up with Darwin

    Darwin ยท Accessed

    Rechecked 2026-10-05. URL updated 2026-10-19: the docs page moved (the old address redirects here).

    What this supports 3
    • darwin ยท Website knowledge preparation

      Discovers relevant website pages and prepares the knowledge base.

      Fact checked ยท Review due
    • darwin ยท Business and assistant draft

      Prepares business information and assistant settings from the website.

      Fact checked ยท Review due
    • darwin ยท Automatic brand import

      Extracts brand colors, fonts and assets for the chat design.

      Fact checked ยท Review due
  6. 6
    Drift โ€“ Build a Bionic Chatbot

    Salesloft ยท Accessed

    Rechecked 2026-10-05. Bionic Chatbots answer from the Content Library; the operator writes the AI responses prompt and tests responses before launch.

    What this supports 1
    • drift ยท Website knowledge preparation

      Requires relevant content uploaded to the Content Library before building a Bionic Chatbot.

      Fact checked ยท Review due
  7. 7
    Drift โ€“ Site Concierge โ€“ Overview

    Salesloft ยท Accessed

    Rechecked 2026-10-05. Add-on with content recommendations, Intelligent Search, a meetings app for ICP-matched visitors and its own reporting.

    What this supports 2
    • drift ยท Website knowledge preparation

      Intelligent Search searches the website and content repositories; Site Concierge is an add-on.

      Fact checked ยท Review due
    • drift ยท meeting booking

      The Site Concierge meeting app lets ICP-matched visitors book a meeting.

      Fact checked ยท Review due
  8. 8
    Drift โ€“ Build a Bionic Chatbot

    Salesloft ยท Accessed

    Bionic Chatbots answer from the Content Library; the operator writes the AI responses prompt and tests responses before launch.

    What this supports 2
    • drift ยท Business and assistant draft

      The operator configures the initial prompt and builds out the playbook manually.

      Fact checked ยท Review due
    • drift ยท Review before launch

      AI Response Testing is recommended before turning on a Bionic Chatbot.

      Fact checked ยท Review due
  9. 9
    Drift โ€“ How to set up and brand your Chat Widget

    Salesloft ยท Accessed

    Lists widget customization options and the Premium-and-above requirement to remove Drift branding.

    What this supports 2
    • drift ยท Automatic brand import

      Lists manual customization of colors, font and icons; no automatic import is described.

      Fact checked ยท Review due
    • drift ยท Initial welcome message

      The welcome message is turned on and edited by the operator.

      Fact checked ยท Review due
  10. 10
    Set up with Darwin

    Darwin ยท Accessed

    URL updated 2026-10-19: the docs page moved (the old address redirects here).

    What this supports 2
    • darwin ยท Initial opening draft

      Darwin prepares the opening from your website and shows it in a card to approve (Looks good), edit (120-character limit) or revise by message; the page no longer says it uses the experiment writer's requirements.

      Fact checked ยท Review due
    • darwin ยท Review before launch

      The assistant draft can be reviewed and refined before installation.

      Fact checked ยท Review due
  11. 11
    Darwin pricing: plans, credits and add-ons

    Darwin ยท Accessed

    Darwin's own pricing page after the move to credits (Free, Growth, Agency): plan fees, credits included, extra-credit prices, add-ons, annual billing and what uses a credit. Read from the live page; the release script checks the page before it records the access time.

    What this supports 5
    • darwin ยท Free monthly base

      Free has no monthly fee; its first 5 credits are free, then each credit is $30.

      Fact checked ยท Review due
    • darwin ยท Free credits

      The first 5 credits on Free are free, once; a card is needed after that.

      Fact checked ยท Review due
    • darwin ยท Lowest paid monthly fee

      Growth is $299 a month, or $2,990 a year, with 10 credits a month included.

      Fact checked ยท Review due
    • darwin ยท Monthly paid-plan credits

      Growth includes 10 credits a month and Agency 25, pooled; unused credits roll over one month.

      Fact checked ยท Review due
    • Darwin ยท billing model

      Documents Free's five free credits, the credit price, what uses a credit and when a card is needed.

      Fact checked ยท Review due
  12. 12
    Salesloft pricing

    Salesloft ยท Accessed

    Rechecked 2026-10-05. No dollar prices are published; Drift appears only as a login link. No free plan or trial is listed.

    What this supports 3
    • drift ยท Published entry price

      No dollar prices are published.

      Fact checked ยท Review due
    • drift ยท Introductory offer

      No free plan or trial is mentioned.

      Fact checked ยท Review due
    • drift ยท billing model

      No dollar prices are published; Drift appears only as a login link.

      Fact checked ยท Review due
  13. 13
    Drift โ€“ What New Features Come with an Upgrade

    Salesloft ยท Accessed

    Rechecked 2026-10-05. Names the Premium, Advanced and Enterprise tiers and which features each adds. No prices are listed.

    What this supports 2
    • drift ยท Published entry price

      Tiers are listed without prices.

      Fact checked ยท Review due
    • drift ยท billing model

      Names three billing tiers and their features without prices.

      Fact checked ยท Review due
  14. 14
    Salesloft pricing (redirects to Talk to Sales)

    Salesloft ยท Accessed

    salesloft.com/pricing redirects to /see-it-live, a Talk to Sales form; no public prices.

    What this supports 3
    • drift ยท Published entry price

      No public pricing page; requests go to sales.

      Fact checked ยท Review due
    • drift ยท Introductory offer

      No public pricing page; requests go to sales.

      Fact checked ยท Review due
    • drift ยท billing model

      No public pricing page; requests go to sales.

      Fact checked ยท Review due
  15. 15
    Drift โ€“ What New Features Come with an Upgrade

    Salesloft ยท Accessed

    Names the Premium, Advanced and Enterprise tiers and which features each adds. No prices are listed.

    What this supports 2
    • drift ยท Included plan usage

      Lists features per tier without any included usage or price.

      Fact checked ยท Review due
    • drift ยท primary focus

      Premium, Advanced and Enterprise are still described as conversational sales and marketing tiers with chat bots, lead routing and the Drift for Salesforce app.

      Fact checked ยท Review due
  16. 16
    Connect your scheduling page

    Darwin ยท Accessed

    Rechecked 2026-10-05.

    What this supports 2
    • Darwin ยท primary focus

      Describes the visitor-to-meeting flow.

      Fact checked ยท Review due
    • Darwin ยท meeting booking

      Documents public booking links, inline contact collection, embed limitations and confirmation-tracking requirements.

      Fact checked ยท Review due
  17. 17
    Drift โ€“ Reporting Guide

    Salesloft ยท Accessed

    Built-in reports: dashboard, chat playbooks, conversations, meetings, site coverage and Salesforce-influenced sales results.

    What this supports 2
    • drift ยท primary focus

      The Reporting Guide (17 Sep 2025) still documents playbook, meeting and Salesforce-influenced pipeline reports.

      Fact checked ยท Review due
    • drift ยท reporting

      Details the dashboard, chat playbook, conversation, meetings and sales results reports.

      Fact checked ยท Review due
  18. 18
    Drift Sunset FAQ

    Salesloft ยท Accessed

    Last modified 22 September 2026: Drift will be retired on January 31, 2027; access ends then or at the end of the current contract, whichever comes first; remaining data is deleted on May 1, 2027. Recommended replacement for the chatbot: 1Mind.

    What this supports 2
    • drift ยท primary focus

      Drift Sunset FAQ (22 Sep 2026): Salesloft retires Drift on 31 January 2027, or at contract end if earlier, and the chat widget stops working after that date.

      Fact checked ยท Review due
    • drift ยท product status

      Retirement on January 31, 2027; data deleted May 1, 2027.

      Fact checked ยท Review due
  19. 19
    Clari + Salesloft and 1mind partner to advance AI-driven revenue orchestration

    Salesloft ยท Accessed

    Rechecked 2026-10-06. Rechecked 2026-10-05. Press release announcing the gradual sunset of the Drift conversational marketing solution and naming 1mind as successor for existing Drift clients.

    What this supports 2
    • drift ยท primary focus

      Published 5 Mar 2026 under the Clari + Salesloft name; announces the gradual sunset of Drift, with existing clients referred to 1mind.

      Fact checked ยท Review due
    • drift ยท product status

      States the gradual sunset of the Drift conversational marketing solution and the referral of existing clients to 1mind.

      Fact checked ยท Review due
  20. 20
    Salesloft chat agents (drift.com forwards here)

    Salesloft ยท Accessed

    Rechecked 2026-10-06. drift.com redirects to salesloft.com/platform/drift, then /platform/chat-agents, headed: We've transitioned from Drift to 1mind.

    What this supports 1
    • drift ยท product status

      drift.com now forwards to this page, which says Salesloft has transitioned from Drift to 1mind.

      Fact checked ยท Review due

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