# Darwin + Google Tag Manager

Deploy Darwin through your tag manager and choose where the chat appears.

This is the Markdown version of https://www.meetdarwin.ai/integrations/google-tag-manager, published by Darwin and generated on 29 October 2026.

Publish Darwin as a Custom HTML tag in Google Tag Manager and decide, with triggers, exactly where the chat appears. Your site stays as designed; the chat answers questions, offers meetings and tests its openings.

## What you can do

- **Keep the site you built.** Add the Darwin embed to your existing pages. No page redesign is needed.
- **Make the chat your own.** Style the launcher and conversation to match your brand in Darwin.
- **Give visits a next step.** Connect Calendly or RevenueHero in Darwin to turn interested conversations into meetings.

## How they work together

1. **Prepare your assistant.** Let Darwin learn your website, then review its answers, openings, and appearance.
2. **Add the embed once.** Paste your workspace snippet into a Custom HTML tag, attach the triggers for the pages you want, and publish the container.
3. **Check the live experience.** Allow your website domain in Darwin and test the published site, including a mobile view.

## Before you connect

- Access to a web container and permission to publish tags. Use the triggers and consent rules appropriate for your site.
- A Darwin workspace with the correct website hostname allowed.
- A configured booking provider if you want visitors to schedule meetings.

## Questions

**Is this a native app or plugin?**

Neither. It's Darwin's standard website embed delivered through a Custom HTML tag in your container. There's no separate marketplace app to install.

**Will it match my website?**

Yes. Darwin’s appearance settings control the chat’s colors, typography, avatar, and corners. Review the styling before publishing.

**How do I check the installation?**

Publish the container, then open your website and try the chat. Because the tag injects the script after the page loads, it won't appear in the initial HTML check; the live conversation is the real test.

Setup guide: https://www.meetdarwin.ai/help/website-platforms/google-tag-manager