# Experiments report

Reporting → Experiments: tests running, pages and visitors in tests, winners applied and their lift, openings ranked by booking-step rate, and visitors in tests against the rest.

This is the Markdown version of https://www.meetdarwin.ai/help/reporting/experiments-report, published by Darwin and generated on 27 October 2026.

Find it in Darwin: Reporting → Experiments (https://app.meetdarwin.ai/admin/reporting/experiments). Updated Oct 26, 2026.

The **Experiments** report answers whether testing is lifting your results: how much of your traffic is in tests, which openings do best, and what the winners changed.

_Screenshot: The Experiments report in the Evolve & Co. demo: Tests running, Pages being tested, Visitors in tests, Winners applied and Average lift of winners, with Visitors in tests over time._

1. **Open the report**

   Open **Reporting** in the sidebar and select **Experiments**. It opens on **Last 30 days**; change the range, filter or view at the top as on every report. See [Understand your results in Reporting](https://www.meetdarwin.ai/help/reporting/understand-your-results).

   _Screenshot: The Reporting group in the sidebar with Experiments highlighted._

2. **Read the numbers**

   **Tests running** counts tests that showed an opening in the range. **Pages being tested** and **Visitors in tests** count the pages and visitors that saw a test opening. **Winners applied** counts winning openings that went live, and **Average lift of winners** is how many more visitors they got to the booking step than the openings they replaced.

   _Screenshot: The Experiments numbers: Tests running, Pages being tested, Visitors in tests, Winners applied and Average lift of winners._

3. **Rank your openings**

   **Openings by booking-step rate** lists openings seen by 100 or more visitors, by the share who reached the booking step: they saw booking times, asked for a meeting or booked. Your current openings are marked **current**.

   _Screenshot: Openings by booking-step rate: each opening with its page, booking rate, visitors and how many reached booking._

4. **See where your tests stand**

   **Tests by status** splits tests into running, winner ready, paused, new winner and kept current. **In tests vs not** compares the conversion rate of visitors who saw a test opening with those who didn’t.

   _Screenshot: Tests by status: tests live in this range by where they are now._

5. **Look at the winners**

   **Winners applied** lists the openings that won and went live in the range, with the page, the opening, the change and when it was applied. **Test history** opens Experiments → History.

   _Screenshot: Winners applied: the page, the opening, the change and when it was applied, with Test history._

## Good to know

- **In tests vs not** isn’t a controlled comparison: tests run on the pages chosen for them. Each test’s own current opening is the fair comparison; see [Review tests and apply winners](https://www.meetdarwin.ai/help/experiments/review-tests-and-apply-winners).
- **Winners applied** and **Tests by status** count every test in your workspace; filters don’t change them.

- [How Darwin improves your openings](https://www.meetdarwin.ai/help/experiments/how-darwin-improves-openings): What a test counts and when an opening wins.
- [Review tests and apply winners](https://www.meetdarwin.ai/help/experiments/review-tests-and-apply-winners): Read a test’s results and decide what goes live.