# Conversions report

Reporting → Conversions: leads, meetings booked, requests sent and conversion rate, the path to a booked meeting, cancellations, each outcome form, and time to convert.

This is the Markdown version of https://www.meetdarwin.ai/help/reporting/conversions-report, published by Darwin and generated on 27 October 2026.

Find it in Darwin: Reporting → Conversions (https://app.meetdarwin.ai/admin/reporting/conversions). Updated Oct 26, 2026.

The **Conversions** report answers what turns into pipeline: the meetings booked and requests sent through your chat, how visitors got there, and what happened after.

_Screenshot: The Conversions report in the Evolve & Co. demo: Leads, Meetings booked, Requests sent, Conversion rate, Time to convert and Cancellations, with Conversions over time._

1. **Open the report**

   Open **Reporting** in the sidebar and select **Conversions**. It opens on **Last 30 days**; change the range, filter or view at the top as on every report. See [Understand your results in Reporting](https://www.meetdarwin.ai/help/reporting/understand-your-results).

   _Screenshot: The Reporting group in the sidebar with Conversions highlighted._

2. **Read the numbers**

   **Leads** counts visitors who left contact details or booked. **Meetings booked** and **Requests sent** count bookings and the outcome forms visitors sent. **Conversion rate** is the share of visitors who did either. **Time to convert** is the middle time from a visitor’s first page view to their first booking or request, and **Cancellations** counts meetings from this range canceled since.

   _Screenshot: The Conversions numbers: Leads, Meetings booked, Requests sent, Conversion rate, Time to convert and Cancellations._

3. **Follow the path to a meeting**

   **Meeting path** counts visitors who were offered a booking or form, reached the calendar, and booked. The biggest drop shows where visitors stop.

   _Screenshot: Meeting path: Offered a booking or form, Reached the calendar and Booked, each with its share of the step before._

4. **See what happened after booking**

   **After booking** counts the meetings your connected calendar confirmed: still booked, canceled and rescheduled.

   _Screenshot: After booking: All meetings, Verified meetings, Still booked, Canceled and Rescheduled._

5. **Compare your outcomes**

   **Each outcome** lists **Meetings** and each of your forms: how many were opened and sent, the **Send rate**, and for forms with fit rules, the **Fit rate**. Select a row to open that outcome.

   _Screenshot: Each outcome: Meetings, Request a callback and Request a proposal with Opened, Sent, Send rate, Fit rate and Previous._

6. **See how long visitors take**

   **Time to convert** groups converted visitors by the time from their first visit to booking or sending a request, from under 5 minutes to over a week. **Conversions by source** and **Conversions by page** show where they came from, and **Recent conversions** lists the latest meetings and requests.

   _Screenshot: Time to convert: converted visitors by time from first visit, with each group’s share._

## Good to know

- **After booking** and **Cancellations** count only meetings your calendar confirmed. A booking Darwin saw in the chat that no calendar confirmed isn’t counted there.
- Meetings and requests both count toward the conversion rate.

- [See your meetings](https://www.meetdarwin.ai/help/meetings/see-your-meetings): Every meeting booked through the chat.
- [Requests and follow-up](https://www.meetdarwin.ai/help/outcomes/requests-and-follow-up): What happens when a visitor sends one of your forms.