# Campaigns report

Reporting → Campaigns: visits, chats, meetings and requests from your personal links, greetings compared, the companies that opened your links, chat button clicks and UTM campaigns.

This is the Markdown version of https://www.meetdarwin.ai/help/reporting/campaigns-report, published by Darwin and generated on 27 October 2026.

Find it in Darwin: Reporting → Campaigns (https://app.meetdarwin.ai/admin/reporting/campaigns). Updated Oct 26, 2026.

The **Campaigns** report answers which outreach and buttons pay off: what happened after people opened your personal links or clicked a chat button.

_Screenshot: The Campaigns report in the Evolve & Co. demo: Link visits, Chats from links, Meetings from links, Requests from links and Button clicks, with the chart over time._

1. **Open the report**

   Open **Reporting** in the sidebar and select **Campaigns**. It opens on **Last 30 days**; change the range, filter or view at the top as on every report. See [Understand your results in Reporting](https://www.meetdarwin.ai/help/reporting/understand-your-results).

   _Screenshot: The Reporting group in the sidebar with Campaigns highlighted._

2. **Read the numbers**

   **Link visits** counts browsers that opened a personal link, once per browser per link. **Chats from links**, **Meetings from links** and **Requests from links** count what those visitors did after opening it. **Button clicks** counts clicks on your chat buttons, once per button per page for each visitor.

   _Screenshot: The Campaigns numbers: Link visits, Chats from links, Meetings from links, Requests from links and Button clicks._

3. **Compare your personal links**

   **Personal links** lists each link with its visits, chats, chat rate, visitors who reached booking, meetings and requests. **Personal links** at the bottom opens Links.

   _Screenshot: Personal links: Proposal follow-up, Webinar follow-up and LinkedIn outreach · October, with visits, chats, chat rate, reached booking, meetings and requests._

4. **Compare greetings**

   **Greetings compared** shows the share of link visits that became a chat, by the greeting the link opened, with visits and meetings.

   _Screenshot: Greetings compared: the chat rate of each greeting, with visits and meetings._

5. **See which buttons work**

   **Chat buttons** lists each button on your site with its clicks, the visitors who clicked, and how many of them chatted or converted. **Companies** lists the companies named on the links people opened.

   _Screenshot: Chat buttons: each button with clicks, visitors, chatted and converted._

## Good to know

- **UTM campaigns** appears when visitors arrive with a UTM campaign in the address.
- A personal link visit is counted once per browser, however many times the same person opens it.

- [Personal links](https://www.meetdarwin.ai/help/links/personal-links): Make links for your outreach and the greetings they open.
- [Chat buttons](https://www.meetdarwin.ai/help/buttons/chat-buttons): Buttons on your website that open the chat.