# Reporting: Darwin help center

Reports on traffic, chats, conversions, campaigns, experiments and knowledge.

This is the Markdown version of https://www.meetdarwin.ai/help/reporting, published by Darwin and generated on 27 October 2026.

- [Understand your results in Reporting](https://www.meetdarwin.ai/help/reporting/understand-your-results): Reporting: seven reports (Overview, Traffic, Chats, Conversions, Campaigns, Experiments and Knowledge) with any date range, filters by page, source, campaign, device or country, saved views and CSV export.
- [Traffic report](https://www.meetdarwin.ai/help/reporting/traffic-report): Reporting → Traffic: visitors, returning visitors, chat rate and conversion rate by source, landing page and page, the days and hours visitors come and chat, and devices.
- [Chats report](https://www.meetdarwin.ai/help/reporting/chats-report): Reporting → Chats: how many visitors saw the opening and chatted, how chats start, what visitors ask about, how far along they are, how your agent did, and chats worth reading.
- [Conversions report](https://www.meetdarwin.ai/help/reporting/conversions-report): Reporting → Conversions: leads, meetings booked, requests sent and conversion rate, the path to a booked meeting, cancellations, each outcome form, and time to convert.
- [Campaigns report](https://www.meetdarwin.ai/help/reporting/campaigns-report): Reporting → Campaigns: visits, chats, meetings and requests from your personal links, greetings compared, the companies that opened your links, chat button clicks and UTM campaigns.
- [Experiments report](https://www.meetdarwin.ai/help/reporting/experiments-report): Reporting → Experiments: tests running, pages and visitors in tests, winners applied and their lift, openings ranked by booking-step rate, and visitors in tests against the rest.
- [Knowledge report](https://www.meetdarwin.ai/help/reporting/knowledge-report): Reporting → Knowledge: pages your agent learned, pages failing or stale, the questions it couldn’t answer by topic, how often it understood visitors, and the pages it looked up.