# Write your business context

Knowledge → Business context: edit the summary Darwin wrote from your website and add what your pages leave out, such as who you help, how pricing works, when a meeting is worth booking and what you don’t offer.

This is the Markdown version of https://www.meetdarwin.ai/help/knowledge/business-context, published by Darwin and generated on 27 October 2026.

Find it in Darwin: Knowledge → Business context (https://app.meetdarwin.ai/admin/agent?tab=knowledge). Updated Oct 26, 2026.

Business context is a summary of your business that your agent reads alongside your pages. Darwin writes the first version from your website; you keep it right and add what your site leaves out.

1. **Open Business context**

   Select **Knowledge** in the sidebar, then **Business context** above the table. The panel shows the summary Darwin wrote.

   _Screenshot: The Business context panel with an editable summary of the fictional Evolve & Co. business._

2. **Edit and add facts**

   Write in plain sentences, the way you'd brief a new salesperson. Useful things to add:

   - Who you help, and who you don't.
   - How pricing works, even as a range, and what's included.
   - When a meeting is worth booking, and what happens on the call.
   - What you don't offer, in one sentence each, for example "We don't offer phone support."

   Remove anything out of date. An old price here can outweigh the right one on a page.

3. **Save**

   Select **Done** to close the panel, then **Save changes** in the bar at the bottom. Your website's chat uses the new context from then on.

   _Screenshot: The bar at the bottom of Knowledge reading Unsaved changes · kept in this tab, with Discard and Save changes, Save changes highlighted._

4. **Try it**

   Select **Agent** in the sidebar and ask the preview a question your new facts answer. The preview uses unsaved changes too, so you can try before you save.

   _Screenshot: The open chat in the preview on the Agent page, ready for a question._

## Good to know

- Business context can be up to 20,000 characters. Short, specific sentences work better than long paragraphs.
- If your website couldn't be read at all, Knowledge offers **Business context** next to **Add knowledge** so you can still say what the business does.
- Keep passwords and private customer details out of it: your agent may use anything here in a reply.

- [Check what your agent knows](https://www.meetdarwin.ai/help/knowledge/check-what-your-agent-knows): See which pages and passages it would use.
- [Fix an answer](https://www.meetdarwin.ai/help/fix-a-problem/fix-an-answer): When your agent gets something wrong.