# Experiments: Darwin help center

How Darwin tests openings, page by page, and how to apply winners.

This is the Markdown version of https://www.meetdarwin.ai/help/experiments, published by Darwin and generated on 23 October 2026.

- [How Darwin improves your openings](https://www.meetdarwin.ai/help/experiments/how-darwin-improves-openings): Experiments: how Darwin tests new chat openings against your current one, counts views, chats, visitors who reached booking and meetings, and keeps the opening that gets more visitors to book.
- [Turn on automatic testing](https://www.meetdarwin.ai/help/experiments/automatic-testing): Experiments → Settings: turn on automatic testing, choose whether Darwin starts new tests or leaves them to you or your AI assistant, choose whether winners apply themselves, run a check now, set test limits, pick pages tested on their own and leave out your own visits.
- [See what each page is showing](https://www.meetdarwin.ai/help/experiments/page-openings): Experiments → Pages: find a page, see its test type and status, start a test on one page, and open a page to see its openings, results, history and page controls.
- [Review tests and apply winners](https://www.meetdarwin.ai/help/experiments/review-tests-and-apply-winners): Experiments: open a test, read views, chats, reached booking and meetings for each opening, check results, pause, change openings, apply a winner and read History.