# Make and share personal links

Conversion Studio → Links: add a personal link, name it, pick the page it opens, give it a greeting, save it, then choose your email tool (HubSpot, Instantly, Apollo, Outreach, Salesloft, lemlist or CSV) and copy the link into your email.

This is the Markdown version of https://www.meetdarwin.ai/help/conversion-studio/make-and-share-personal-links, published by Darwin and generated on 23 October 2026.

Find it in Darwin: Conversion Studio → Links (https://app.meetdarwin.ai/admin/links). Updated Oct 19, 2026.

Make a link for each campaign or sequence, give it a greeting, and paste it into your emails. Each person who clicks it gets the greeting with their own name.

1. **Create a link**

   Open **Conversion Studio → Links** and select **New link**. In the dialog, enter a **Link name** your team will recognize and the **Page it opens**, such as `/pricing` or a full address.

   Choose a greeting, then select **Create link** to save it. The next screen lets you **Copy link**. Without a greeting, select **Save as draft**; a draft greets no one and cannot be copied until you give it a greeting.

   **Cancel**, the close button or Escape leaves a new link unsaved. With an empty list, you can also start from **Outbound**, **Pricing follow-up**, **After a demo** or **Event follow-up**. These open an editor with a suggested greeting; select **Save changes** to keep it.

2. **Write a greeting for the link**

   In the new-link dialog, select **Write a new greeting**. In an existing link's drawer, select **New greeting**. Write the message as in [Write greetings](https://www.meetdarwin.ai/help/conversion-studio/personal-link-greetings).

   Select **Use for** your link to attach the greeting and return to the link's drawer. This keeps the link and greeting together as an unsaved draft. Select **Save changes** to keep them. **Back to the link** returns without keeping the new greeting.

   Closing the drawer or selecting **Discard** cancels the unsaved link and greeting changes. Switching to another tab or editor also cancels that editor's changes.

3. **Check the preview**

   Open a link row to preview its greeting and reply buttons in the drawer. Under **Preview as**, choose **Jane Cooper, Acme** to see every detail, or **No details** to check the fallback words.

4. **Copy the link into your email**

   Open a saved link. Under **For your emails**, choose HubSpot, Instantly, Apollo, Outreach, Salesloft, lemlist, or **Other / CSV**. Select **Copy link** and paste it into your email or sequence.

   Your email tool fills in each person's details when it sends. When Jane clicks, your page opens and the chat greets her by name.

## Change or delete a link

Select a link to open its drawer, make your changes, and select **Save changes**. **Discard**, the close button or Escape cancels changes since the editor opened or last saved. A failed save leaves your edits in place so you can retry.

Choose **Delete link** from the link's menu, then **Save changes** in the bar below the list. Until you save, **Discard** brings it back.

The address you copy carries the page and the link's ID. Emails you've already sent keep the page they had, so after changing **Page it opens**, copy the link again for new emails. The greeting is looked up by the link's ID, so a new greeting reaches every email already sent.

## Make links from your CRM, code or AI assistant

Your email tool's merge fields are enough for most sequences. When you'd rather keep each person's own address on their CRM record, or make links in bulk, Darwin makes them for you, with every detail already filled in:

- **Zapier:** the **Create Personal Link URL** action makes one person's address, for example when a contact joins a HubSpot list, so you can save it to a contact property. The **Personal Link Opened** trigger tells Slack or your CRM the moment someone opens theirs. See [Connect Zapier](https://www.meetdarwin.ai/help/crm-and-automation/zapier).
- **API:** `POST /v1/personal_links/{id}/urls` returns up to 1,000 addresses per call, each with the greeting that person will see. Links, greetings and their visits have their own endpoints, and the `personal_link.opened` webhook fires on each new visit. See [Give every prospect their own personal link](https://docs.meetdarwin.ai/api-reference/recipes#give-every-prospect-their-own-personal-link).
- **AI assistant:** ask Claude, ChatGPT or Cursor _"Make Darwin personal links for these prospects"_ with a list, or _"Write a greeting for our webinar follow-up."_ See [Use Darwin in Claude, ChatGPT or Cursor](https://www.meetdarwin.ai/help/ai-and-browser/ai-assistants).

A link needs a greeting before it makes addresses. Addresses made this way stay valid when you change the greeting, like the ones in emails you've already sent.

## Good to know

- The link only asks your email tool for the details its greeting uses, plus the email address. If you add a name or company to the greeting later, copy the link again.
- **Other / CSV** uses placeholders like `FIRST_NAME` and `COMPANY`. Replace them with your tool's merge fields, or fill them per row in a spreadsheet.
- If your email tool couldn't fill in a detail and the link arrives with something like `{{firstName}}`, Darwin ignores it and uses your fallback words.
- Opening your own link to check it doesn't count in its results: visits from your team and test browsers are left out.
- A workspace can have up to 100 links.

- [Write greetings](https://www.meetdarwin.ai/help/conversion-studio/personal-link-greetings): What the chat says, its buttons and what the agent knows.
- [Results and follow-up](https://www.meetdarwin.ai/help/conversion-studio/personal-link-results): See each link's visits, chats and meetings.