# Conversion Studio in the API, MCP and Zapier

Create outcome forms, personal links and greetings from your own code, your AI assistant or a Zap.

This is the Markdown version of https://www.meetdarwin.ai/changelog/conversion-studio-api, published by Darwin and generated on 23 October 2026.

Feature · October 19, 2026

Everything in Conversion Studio can now be built and read outside the app.

- **REST API**: outcome forms (including the questions before Book a meeting), personal links, greetings, each prospect's own link address, and link visits.
- **MCP**: 14 new tools, so Claude, ChatGPT or Cursor can set up a form or a link for you.
- **Webhooks**: a new `personal_link.opened` event fires when a prospect opens their link.

The Zapier app and the TypeScript SDK (`@meetdarwin/api` 0.2.0) are updated to match.

[For developers](https://www.meetdarwin.ai/developers)